A design experiment
What makes us creative? How do you constantly develop fresh creative ideas, year after year? Do you slip into patterns that make you less creative, relying on solutions that you know have worked in the past? And if so, what can you do to become more creative?
This design experiment – a personal, side project – was designed to explore what makes us creative. I designed a poster a day, for 100 days, each one on a different jazz artist. It was not about creating perfect posters. All the posters shown are what were produced on the day. Sometimes I had a few hours, sometimes half an hour. Some of them work well, many of them don’t.
Together with some background information on each jazz artist, I’ve provided some thoughts on my design process, written on the day and where available some of the early sketches or rejected ideas. Posters from day 1 to 40 are here.
You can read more about my experiment here.
My name is Bob Mytton and I am Creative Director of Mytton Williams, an independent brand and design studio based in Bath, UK, helping national and international organisations with their brand communications.
I am interested in design education and how we can learn to be more creative. I have taught Graphic Design at Bath Spa University, am co-founder of West of England Design Forum and of werkhouse (an industry-led design training programme).
In 2018 Mytton Williams co-published Made in Bath – a book about the dynamic spirit of makers in Bath, exploring the themes of creativity, craftsmanship and collaboration.