47_feddie-hubbard_jazztypes_2013_bobmytton.jpg

Freddie Hubbard

Day 6
#47 – Frederick Dewayne ‘Freddie’ Hubbard (1938–2008). American jazz trumpeter. Known primarily for playing in the bebop, hard bop and post bop styles. Albums include: Open Sesame (1960), Ready for Freddie (1961) and Straight Life (1971).

Using the trumpet as the crossbar of the ‘F’ was my first thought and whilst this was quite elegant, I wanted to try and push it further. The combination of trumpets to form the ‘F’ was more powerful and unusual. But this didn’t match the music – bebop is exciting and has energy. I decided to try something else and started experimenting with a pixellated image and some condensed type. As there were six letters in both ‘Freddie’ and ‘Hubbard’ this could create a good balance on the page. By keeping the condensed typeface I moved the type to express the rhythms of the music.

5 hours

47_FeddieHubbard_4_tests_jazztypes2013_bob-mytton.jpg

The initial designs using the instrument to make the ‘F’ for Freddie.

Listen...

to excerpts from ‘Ready for Freddie’

 
Previous
Previous

5. Teddy Wilson

Next
Next

7. Kenny Burrell